เงินมีก้อนเดียว แต่ถูกทุบให้กระจาย /โดย ลงทุนแมน
เมื่อวันก่อนได้คุยกับผู้บริหารของบริษัทใหญ่ที่เป็นเจ้าของช่องทีวีช่องหนึ่ง ทำให้คิดได้ว่า ตอนนี้ เม็ดเงินโฆษณา กำลังเปลี่ยนไปจากที่คนในวงการคุ้นเคยไป "แบบถาวร"
สำหรับเจ้าของช่องทีวี ที่นึกถึงอดีตอันหอมหวาน แล้วนั่งภาวนารอ สปอนเซอร์แย่งกันเข้ามาต่อคิวโฆษณาระหว่างละคร ระหว่างรายการข่าว แบบเมื่อ 10 ปีที่แล้ว คงจะเป็นสิ่งที่ไม่เกิดขึ้นแล้ว
...Continue ReadingThere is only one bar of money, but it is smashed to distribute / investman.
The other day, talking to the executives of big corporations who own a TV channel. Realize that advertising money is now changing from those in the industry. ′′ permanently ′′
For the owner of the TV channel who thinks of the sweet past and sits in prayer and waits for the sponsor to get in the queue for the commercials during the 10 years of the last news show, it's probably not happening.
Which means that there are ten other missionaries, it doesn't bring more people back to turn on the TV.
The last event that the most people turned on TV, The Mask Singer and Baptist Noodles 3-4 years ago.
No one would have ever thought that was the peak of the TV already.
And it reflects that BEC stock price fell from 20 baht to 4 baht and Workpoint fell from 100 baht to 10 baht now..
Why is the story happening?
Invest man will tell you about it.
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This story has many factors involved.
Both behaviors, people who are used to watching smartphones all the time.
The whole container is brought backwards. Let's see it by the need of less live watching.
Which all of this means our eyes are being taken by a smartphone from a TV screen.
In fact, a smartphone doesn't snatch from a TV. It snatches us from everything that is idle time or our free time in every moment.
We waiting for the elevator to pick up the mobile phone.
We wait for the electric car to pick up the mobile phone.
We are waiting for the red light to pick up the mobile phone.
And a lot of people think about it. It's a boyfriend's fight. Less than the previous boyfriend's appointment. Because now my boyfriend is late. We pick up the phone and watch it so that he can't be indifferent. When the other
Which too, TV is one idle time that the new generation thinks we can pick up the mobile phone instead.
So that makes some people say, ′′ Can't remember when was the last time the TV turned on?"
This story also resulted in many things like decorating condominium or house. Having TV in each room is very important.
But now becoming many people say that there is no need to spare a place for TV..
I have to admit that there are still a group of people who are familiar with turning on TV, most of them are 40 or older.
But if we think 40 or older people don't look at smartphone, we might have to rethink it.
Because smartphone is now accessible to all people of all ages.
Just this group of people are relieved of turning on TV while watching smartphone..
The next point that is the heart of the story is.
Advertisement money is only available and it flows to those who spend their time on it.
And of course from the same. TV's the number one choice and the most budget.
Now it's gonna be an important transaction where TV won't get the most money anymore..
Where the money will spread. No need to tell. We can guess..
Apart from the less TV-giving advertising budget, TV advertising has changed.
We will start to see
Interviews on TV. There are no commercials during the program. But more products in Tie In on the list.
House invasion program, interviewed stars, no advertisement during the program, but suddenly Darra comes to introduce inactive looking products.
Why is it?
The first thing is now, even if people watch TV, but people don't tolerate advertising during advertisements. When they are in commercials, people will come to watch their own smartphone, plow, Facebook, Facebook, Line.
The next thing is TV shows these days will bring contents to look backwards. Advertising in the list will be more beneficial than advertising during the program. In reality, there are no live-watching people..
When things are like this, the result is coming out at the advertisement. No one comes to sponsor because people put money in once and they are afraid of it. No one cares to open it backwards.
So we can see ads in between, only TV ads. Follow this list. There are plenty of ads after cutting into the commercials that are sponsored.
The next interesting question is.
And who are the people who benefit from online channels?
If we think there will be a big one, like Channel 3, Channel 7, can control all online marketplace and as big as before, I have to say that it's probably a dream that is impossible.
Because the principle of online media is that anyone can produce contents at a much lower cost than before. This is based on the unique characteristics of the owner of the channel or page.
What will happen is Personalized or so that the audience will spread to the channel or page they like on the Fragmented Market without anyone controlling the market.
To compare, it's like a dental shop distributed to each community. Noted that it's up to a good dentist in the community. No one can be a major country.
And of course, investment in production, drama, giant game show, magnificent. It may be less and less.
Because today people making containers are focused on ′′ speed ′′ rather than ′′ quality
It's probably a disadvantage that we may not see the intended containers planned for years like the old days anymore.
What we might see next is Consolidate or a group of more big partnering channels or pages. They can sell more ads across each other and set higher advertising prices.
And maybe we'll probably see a consolidate company of a channel or an online page big enough to be listed on future stock market..
Now we are in a head-to-head.
Which even everyone in the industry doesn't know how it ends.
But now I have to admit it's not the same anymore.
Because one sum of money is smashed to spread already.
And the interesting thing is that while everyone in Thailand can make contents.
But the one who has benefited from everyone is a foreign platform that hardly pays taxes to Thailand..
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